NBC Universal | hayu – reality on demand

NBC Universal has launched its next generation, subscription VOD reality TV service, hayu. Fully integrated with social media, hayu is the first all-reality service of its kind.

Feature shows include hit series like Keeping Up With The Kardashians, The Real Housewives, Made In Chelsea, The Millionaire Matchmaker and Don’t Tell The Bride among others.

The campaign, produced by London creative agency and film production company Quiet Storm, features Icona Pop and bubblegum pop princess Charli XCX’s massive hit song I Love It courtesy of Warner Music, EMI Music Publishing, Kobalt Music Publishing and Universal Music Publishing.