15 May 2012, 11:59 AM
We're delighted to present Athena fresh from her
recent collaboration with VisitEngland, which saw
her new album, Peeling Apples, and lead single,
Finding England, promoted by VisitEngland
through social media and direct marketing to their
entire population of fans, followers and subscribers.
The lead single was made available to VisitEngland
as a free download via Facebook, Twitter and
within VisitEngland's monthly newsletter.
The collaboration marked a first for VistiEngland,
who previously had not engaged with Music in an
integrated way, and for Sync Music, who conceived
and brokered the deal.
Sync Music | Athena