Sync Music has been engaged, in association with
UK music copyright consultancy Musicalities Ltd
as music co-auditor for The Olympic Channel.

The Olympic Channel will be offering sports
coverage twenty-four hours a day with an online
presence across a range of digital platforms.

The IOC set up the channel, which is run by
Olympic Broadcast Services in Madrid, to make
the Olympic Games more accessible to a younger
audience through a variety of social media
platforms.