The Co-operative Food is spreading Christmas
cheer this year by encouraging people to surprise
eachother with random acts of kindness.

The creative of their 2015 campaign, devised by
Leo Burnett, sees a young man popping out to
pick up some ice cubes, sliding across the icy
streets.

On his way to his local Co-op he notices an
elderly man attempting to leave his home but
goes back indoors when he realises the slippery
conditions.

As the young man picks up some ice, he also adds
other items such as cheese, a box of chocolates
and some smoked salmon. On his way back he
leaves a bag full of items in front of the old man's
house.

The ad aims to illustrate the real magic of
Christmas, which contrasts the glitz and glamour
approach adopted by many of Co-op's competitors.

Appropriately and humorously the film is subtly
synced to a recording Maurice Ravel's 'Bolero'
which most people will be recognise as the music
that Torvill and Dean skated to victory to at the
1984 Winter Olypmics.

The selected recording was recorded by the
Moscow Symphony Orchestra for Aktua Classical.

Recording sourced and cleared by Sync Music.