15 March 2017, 11:30 AM
Sync Music has formed a partnership with brand marketing agency Creative Orchestra.
The aim is a two-sided service:
1. a commercial audit
2. a creative audit
The SM/CO partnership is an effective way for brands to bring consistency in audio-branding and music purchases across all territories and agencies worldwide, reinforcing the profile of the brand whilst delivering value and mitigating risk.
More info is available at http://audiobrandingptn.com