NBC Universal has launched its next generation, subscription VOD
reality TV service, hayu. Fully integrated with social media, hayu is
the first all-reality service of its kind.

Feature shows include hit series like Keeping Up With The
Kardashians, The Real Housewives, Made In Chelsea, The
Millionaire Matchmaker and Don't Tell The Bride among others.

The campaign, produced by London creative agency and film
production company Quiet Storm, features Icona Pop and
bubblegum pop princess Charli XCX's massive hit song I Love It 
courtesy of Warner Music, EMI Music Publishing, Kobalt Music
Publishing and Universal Music Publishing.